Nowa is a sustainable oral care brand in India offering plastic-free toothpaste tabs, mouthwash tabs, aluminium toothbrushes with replaceable heads, and dentist-formulated dental products. 50% of Nowa profits are donated to environmental charities.

Are Nowa products vegan and cruelty-free?

Yes. All Nowa oral care products are vegan, cruelty-free, and made with sustainably sourced ingredients in plastic-free or recyclable packaging.

What are Nowa toothpaste tabs?

Nowa toothpaste tabs are solid toothpaste tablets you chew and brush with. They replace plastic tubes, include dentist-recommended ingredients like hydroxyapatite and fluoride options, and come in refillable aluminium tins.

Does Nowa ship across India?

Nowa serves customers across India through nowaindia.shop. For product enquiries and orders, contact finance@nowasite.com or message @nowa_india on Instagram.

How does Nowa support the planet?

Nowa donates 50% of annual profits to environmental charities, uses zero-waste packaging, plants trees with subscriptions, and designs refillable products to cut single-use plastic from daily oral care routines.

The India's smarter toothpaste. In a tab.

Dentist-formulated tablets with hydroxyapatite.

No plastic tube. No nasties. No compromise.

How it works

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Explore our full range of sustainable oral care

From toothpaste tabs to travel refills — every product is designed to cut plastic waste without compromising on everyday performance.

6+ Products
Plastic-Free
Travel Ready

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Gluten Free
SLS Free
Teeth Whitening
Vegan
Natural
Cruelty Free
GMP Certified

Person using sustainable bamboo toothbrush

1.5 billion plastic toothpaste tubes are thrown away every year. We have stopped tens of thousands of them — one tab at a time.

NoWa exists to make toothpaste tablets and sustainable oral care the default, not the upgrade. That means premium, dentist-grade products at high-street prices, in packaging the planet can actually digest. We will not put profit before the planet, our customers, or animals — and our 50% pledge proves it.

Our Mission

We Put The Planet before profit, every year

We put our money where our mouth is. Half of every rupee of profit goes back to the planet — and we will not change that, even when it hurts.

50% of NoWa's annual profits are donated to environmental and welfare charities
We reduce your carbon footprint by planting a tree with every subscription
Every product is vegan, cruelty-free and sustainably sourced
Packaging is plastic-free, compostable or aluminium — and our tin refill programme keeps refills in circulation

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Origin

Our Story

How a moment on the beach became a mission for better oral care.

NoWa was founded after I experienced plastic pollution first hand when I was at the beach with my 2 year old son and a toothpaste cap washed up onto our feet.

I decided then that we need to take action to leave behind a better planet for the next generation.

Big things happen when people make small changes.

Our products reflect this philosophy and provide eco-friendly swaps to otherwise damaging, plastic dental products. We won't compromise on service, value and quality dental care in our mission for a better future; let's not compromise, together.

Yogi

Founder

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